This Is Federated Media

Please see this comment that I didn’t recently decided to approve from IP address 38.99.18.254 (click the picture to enlarge) If you cannot read the words, it says, “Jessica, Your post shows that you have very little understanding of the advertising business. And yes, you have very little traffic to be attractive to an advertiser on your own. why are you so angry anyway?” Now take a look at who owns that IP address Thanks Federated Media for your awesomeness. Usually I have to work really hard to prove that …

Discount Stores Don’t Need Discount Public Relations

Blogging isn’t just for nerds anymore. Blogging is simple, and it’s as close to free as anything ever will be. You can go to a public library and set up a blog using any number of different free services. There is a low threshold for entry into blogging. Anyone can do it. I remember watching Arianna Huffington hit every talk show when the book her editors she wrote was released and she kept saying, “everyone should have a blog. Everyone has the ability to have a great blog.” Well, no, …

Are You Marketing To Me? Episode Two

This is what I did today. It’s 30 minutes, so if you’re in the mood we talked about bras, cars, food, movies, diapers, malaria and education. I’d love to see you next Wednesday at 10am.

Tech Talk Tuesday: I Bought My Daughter A Dot Com

Jane wants to save the oceans. She asked me if I could please make her a “dot org”. By “dot org” what Jane really meant was 501c. After a long explanation about how Mom and Dad couldn’t possibly manage the books for a non-profit, Jane was satisfied with the option of directing online donations to Ocean Futures Society. In all likelihood I’ll mask the url on a posterous or Tumblr site so that Jane can easily create posts as she deems appropriate. Jane isn’t online yet, but she will be, …