I wrote briefly about why a CMO shouldn’t want a bunch of free bloggers running around saying they represent the brand.
Now let me tell you why you shouldn’t contribute free content to big sites like Huff Po and Shine.
YOU LOOK LIKE AN IDIOT.
While the rest of the world either owns their content, or got a job, there you are toiling away writing your best content for a mega-corporation, and waiting for someone to pat you on the head.
It ain’t gonna happen. No one cares, and if you do ever think that your content is worth something you will be the only person who sees any value in it. Why? Because you give it away free.
Yahoo’s new business plan includes having a bunch of y’all working for free. You will never get real traffic from it. You will never make any money. You will never look smart again.
That is why you should never ever ever write free.