UPDATE: Just go read this instead.
Every October I rant a bit about how the Susan G Komen Foundation is nothing but a party planning service. In addition to misery directly from the NY Giants (G-Men fix that shit) there’s the misery of pink all over the NFL to raise Breast Awareness.
No, they aren’t raising Breast Cancer Awareness. Everyone is aware of Breast Cancer. In fact, they’re so aware that they’ve inflated the number of incidence concurrent with the cure rate. Stage zero breast cancer anyone? It’s easy to cure because the 10 year morbidity rate is less than 1%. This means that less than 1 in a hundred would die of stage zero cancer – which is actually DCIS if it were untreated after ten years. I’m pretty sure that untreated influenza is more deadly.
Breast Awareness month is titillating. Marketers everywhere get to turn things pink like Football and handguns and KFC.
Show me a good Breast Cancer Awareness campaign. I dare you. I don’t see them happening.
We’ve made great strides in cancer treatment at the same time we’ve added a multitude of carcinogens to our daily lives. We’re fat and sedentary (massive cancer risks), we’re having kids late in life and we’re using hormones in unprecedented numbers.
These stupid Facebook Memes have turned otherwise thinking women into the worst kind of sheeple.
This year’s meme supports breast cancer. It’s so poorly done that it doesn’t even support awareness. Can we please stop with the pinkification of a very serious disease?
Also stop trying to save everyone’s breasts. Try saving people. They might be more appreciative.