A Very Real Question For Publicists And For Nestle

It’s not a secret, I have an uneasy relationship with publicists. Oh, except one. Stephanie. I have a terrible relationship with food manufacturers, I really wish y’all would too. Food growers, particularly organic ones, they’re kinda hawt, and we have a good relationship… rumor has it we might kiss one day. On the 5th I briefly noted that Nestle is in search of a public relations firm who can help them with the most recent backlash regarding their ill fated Mommy Hawking event.  Stephanie addressed my disdain with a really …

I Know You Hate It When I Do This

But I’ve got to rant a little more about Mommy Blogging. I love being a Mommy Blogger. I love that I’m a mother and I can only see the world through a mother’s eyes. I suppose I could try to change that if I thought it was broken and needed changing. There is a new breed of blogger. They call themselves review bloggers. I call it a splog. Spam + blog = splog. I know it will infuriate people, and I know that they have value, but they don’t have …

The FTC And Mommy Bloggers: Tech Talk Tuesday

I’d planned a post about E911 and the need to keep your land line. But today’s headlines have me changing course. BusinessWeek wrote a short article about the “influence” that’s both paid, and unpaid in the blogging world. Naturally, they focused on the Mommy Blogging World, and naturally they focused on Jessica Smith. There is an 86 page PDF on the site that serves as proposed guidelines to bloggers. I recommend reading the PDF and then taking the the article as commentary. Jessica Smith puts herself out there. She was …

Social Media Meltdown

The email begins with, “I’m working for _____ and I’d love you to talk about ____ movie.” I reply with a “sure, send a screener or give me a date to show up at the movie” Punch line. There are no screeners, there is no screening. There is a link where I can purchase tickets. Stop. If there’s a budget to hire a publicist, then there’s a budget to send me a movie ticket. This is just the last in a long stretch of “if you do this then maybe …

Skiing and Living With Neither Fear Nor Helmets

Today there is finger wagging. Natasha Richardson should have gone to the hospital/worn a helmet/stayed at home/wrapped herself in bubble wrap. Today ski helmet sales are soaring, and well intentioned mothers are swaddling their tweens in bubble wrap, lest they tumble and fall. Helmet manufacturers are salivating, but they can’t market to you or it’d appear predatory at best, and ghoulish at worst. It was a freak accident, she could have just as easily tripped on an evening gown and hit her head on a fire hydrant. My understanding is …