Startup Series Articles

Wittlebee is the second startup to come out of Science and it’s another good one. Every parent knows that the first half dozen years will have you shopping for clothes endlessly. Some mothers enjoy this. Some fathers enjoy this… I like to call them the other 1%.

You see I loved buying my daughter clothing, before she was born, with gift cards… but once the baby is on the scene buying a carton of milk is as much of a shopping adventure as anyone needs. By the time my son came around I was like, “Mooooommmmmm…. please buy the kids clothes because shopping makes me cry.” And she did. Bless her and bless the Cabazon outlets.

Don’t get me wrong, buying a party dress or a little suit is fun, but buying a stack of onesies, leggings or long sleeved shirts… not so fun.

Enter Wittlebee. They will send you a box of essentials every month. Every. Single. Month.

Ooh, and guess what? It’s really high quality stuff. If you look on their facebook page you’ll see posts from their customers like this one.

i’m loving Wittlebee! Anyone with kids from new to 5yrs HAS to check i out!! 8 articles of clothing for $39/month.(your first box is $19.99) One onsie costs $16 so its totally worth it!! USA made Brands like Cotton Seed & American Apparel. Also Baby Gap & Gymboree…Only the best brands!!! Plus if you have multiple kids you can mix and match sizes in your boxes….Im super excited about this idea!!

I’ve heard about Wittlebee for a while now because Sean Percival is the founder and he’s a friend of ours. What sort of cinches the deal is that Sean’s wife Laurie is known around Los Angeles for her impeccable taste. I knew all along that with Laurie as the woman behind the scenes those boxes would be top notch.

Wittlebee is truly personalized, when you sign up for a subscription they ask a ton of questions.

Boy or girl?
Age?
What size do they currently wear?
What colors do you like?
What style items do you need the most?
What’s a shopping trip like?
What’s your child’s style?
What’s your child’s personality?

The first box may take a while, up to two weeks and then they arrive monthly thereafter.

A Wittlebee subscription is a fabulous gift, particularly since new parents are often showered with gifts the first months and then scramble to find time, energy and money to buy new clothes after the newborn stage is over.

There’s a robust community over at the Wittlebee Facebook Page, and if you’re looking to try it out here’s a coupon that will give you 50% off your first order.

[UPDATE: The coupon code is now worth $10 off the first month]

Since incubators like Science are now calling Los Angeles home I figure it’s time to start a series of posts to show off some of our finest startups.

Eventup caught my eye because it starts in the geek space but ends up in the mom space (even if they don’t realize it yet). Eventup is a site that allows you to search for a location for your event big or small in and around Los Angeles with other cities soon to launch. If I search New York I find one garden apartment, I’m assuming there will be more fabulous locations soon.

Everyone who watches the Real Housewives of Beverly Hills knows that everyone in and around Los Angeles spends $60,000 for a child’s birthday party. No? Okay maybe not $60k but I swear sometimes it’s hard to keep it under a thousand even when they’re tiny.

Let’s say you want to have a party where four year olds run around and scream their heads off but your back yard is a disaster area. Go browse eventup and you’ll find locations like this house in Beverly Hills that sits on a one acre lot. How’s this for a back yard?

Or if you’re like my friend Emily you could use Eventup to find the perfect spot for a Midnight Brunch. Yes really, brunch at midnight…

I’m excited to watch eventup launch here in Los Angeles and even more excited to see how it will expand and which cities will embrace it first.