Motrin Moms Press and Links: November 2008
Mainstream Media MSM (and Mashable)
Motrin Moms: Social Media Fail Whale
News Links
Motrin Moms show their Social Media Savvy
Bulletproof Blog
What’s a Media Company?
ClickZ News, NY -
J&J’s Motrin headache just another ‘flash flood’ in cyberspace
Globe and Mail, Canada
Online Buzz About Motrin Ad Already On the Wane
MediaPost Publications, New York
NewsAnchorMom Answers
WHOI, IL
Why the Four C’s of Community Require the Commitment of Many
AdAge.com (subscription)
Tech firms turn to social media to reach consumers
CIOL, India
Motrin : le bad buzz du moment
Culture-Buzz, France
Moms offended by Motrin ads get Twitter revenge
Press & Sun-Bulletin, NY
Johnson & Johnson é vencida pelo Twitter
Baguete (liberação de imprensa), Brazil
How Twittering Critics Brought Down ‘Motrin Mom’ Campaign
AdAge.com (subscription) - Nov 17, 2008
Offended moms get tweet revenge over Motrin ads USA Today
Bloggers sore over Motrin ad
Globe and Mail, Canada - Nov 18, 2008
Company caves to moms’ Motrin ad backlash
Chicago Tribune, United States - Nov 18, 2008
Moms clobber Motrin maker online over ad
Vancouver Sun, Canada - Nov 18, 2008
J&J Pulls Online Motrin Ad After Social-Media Backlash
Wall Street Journal - Nov 17, 2008
J&J Gets Caught in a Sling Over Internet Motrin Ad
Wall Street Journal Blogs, NY - Nov 17, 2008
Slings and arrows: Online backlash ends Motrin ad
The Associated Press - Nov 17, 2008
“Motrin moms,” a-Twitter over ad, take on Big Pharma… and win
Scientific American - Nov 17, 2008
Motrin maker feels pain from social media backlash
Computerworld, MA - Nov 17, 2008
Motrin markets to moms — and gains a pain
Baltimore Sun, United States - Nov 17, 2008
Twitter Moms Sink Motrin Ad
Forbes, NY - Nov 17, 2008
Motrin Moms Fiasco Exposes User-Hostile Web Strategy
About - News & Issues, NY - Nov 19, 2008
Motrin ad a pain for Johnson & Johnson
United Press International - Nov 19, 2008
Ask Dave Taylor: Social networking gives Motrin a big headache
Daily Camera, CO - Nov 18, 2008
News Bits: Twitter Moms Rebel Against Motrin
Contentinople, NY - Nov 18, 2008
J&J yanks mom-offending Motrin ad
FiercePharma, DC - Nov 18, 2008
J&J apologizes, says it missed the mark with Motrin mom ad
PRWeek, NY - Nov 17, 2008
Motrin Bows to Social Media Pressure From Moms - Removes …
ReadWriteWeb, CA - Nov 17, 2008
J&J Triggers Mommy War With Motrin ‘Anti-Baby Sling’ Ad
BNET, Ca - Nov 17, 2008
Johnson & Johnson Angers Moms With Motrin Ad
Pharmalot, NJ - Nov 17, 2008
Angry Twitter Moms Motivate Removal of Controversial Motrin Ads
TMCnet - Nov 19, 2008
They love us
Motrin Giving Moms a Headache
“Motrin Moms” and the Case of “MotrinGate”
Mom-101: The Motrin Moms ad campaign: Oy, as they say.
Motrin Is Feeling Pain, Will Motrin Feel Our Pain?
Will Motrin prove gone are the days of “all press is good press”?
McNeil misses “consumer insight” with Motrin baby wearing ad
Universal Remote? Yes. Universal Studios? Yes. Universal Mom? No.
baby bunching, babywearing and motrin
Motrin, Media Mamas and Twitter Tirades: Marcom Blunders Redux
They didn’t fry us
Using Social Media to monitor brand satisfaction
In Motrin moms debacle, the winner is Twitter
Motrin Moms Commercial (Video)
Motrin Ad Misses Mark: Social Media Moms Miffed
Social Media Advice Not to Follow: Market Motrin and Annoy Mom
Marketing to Mommy Bloggers: Part II | TECHLifePost
Reputation Management: It’s A Big Ass Internet
The Social Media Armchair Quarterback and The Motrin Debacle
Motrin Feeling a Twittering Pain
baby bunching, babywearing and motrin
Angry Mothers Against Motrin, or a Sneaky Advertising Strategy?
They hate us
Moms Vs. Motrin: Backlash to the Backlash
#motrinmoms - will @1938media create a Jessica Gottlieb “category …
(Motrin) Moms Make Babies, Use Internet (Bostonist)
PR People and Their Spin
A Crisis That Will Give You a Headache
Social Media Marketing Presentation - Women In Technology
Online Marketing, YouTube and Twitter Have Arrived
Motrin Mom: Dealing with one Gigantic Social Media Headache
#motrinmoms Use Blogs & Twitter To Ravage Motrin Brand & Ad Campaign
