I’m thrilled to share with you my first Momversation. I think you’ll see that in spite of the husband harassing I managed to not get the lighting not quite right. There is clearly a vlogging learning curve and I’m on the newbie end of it.
Regardless, it’s a compelling discussion. Do your kids get too many trophies? Did they earn them?
Not really, but it seems that way. Alexander and my husband are having a boys night tonight at the Dodger game (is that Dodger or Dodgers?). Alexander is thrilled, he gets to see Pujols play. Simply discussing Pujols (pronounced Poo-Holes) at the dinner table brings about giggles. Yes, poo holes are funny. The playoff game should be terrific, more so because I get to stay home spend special time with Jane.
Tomorrow the kids will leave school a little early so we can check out Tony Hawk’s new video game thingie. Shaddup, it’s totally a thingie. We’ll leave LA at noon (school is out at 12.45 so I’m not the worst parent in the world) get to San Diego by three and then trek back to LA after dinner so that we can get up bright and early for two soccer games and a baseball practice on Saturday.
I am absolutely mortified thrilled with my life as a mother.
Last week my friend Erin won a $1,000 gift card from Vons. Yep, $1,000 just for running through the store and preparing (not cooking) dinner for four, for $25 or less. You can read about it in today’s Daily News.
I don’t have a thousand dollars for anyone, but I do have a hundred. Here are the rules:
- Create a family dinner for $25 or less
- Post your recipe and the ingredients on Whrrl
- Handmade LA will be judging, that means my friends can enter (except you Jeff Rago, cuz you shop there too)
- The contest closes next Wednesday promptly at noon pacific time
- Use the hashtag #Vons in your story (preferably in the title so it can be found)
And here are some tips for you
- The yellow tags are everyday low prices, look for them, they make it easy
- O Organics brand is another show stopper
- Buy produce in season and it will be less expensive (anyone for pumpkin soup?)
- It’s easiest to sign into Whrrl using facebook connect
- To start a Whrrl story you can click the green button at the top of the page on Whrrl or download it to your iPhone.
If you need inspiration, read more here:
Ready, Set, Cook!
Here in Los Angeles we’re mostly Vons, but this is a national competition, if you are in any part of the USA I’d love to have you participate, other stores include:
- Vons (CA)
- Pavilions (CA)
- Genuardi’s (Delaware Valley—PA, NJ)
- Dominick’s (Chicago Metro)
- Carrs (Alaska)
- Randalls (TX)
- Tom Thumb (TX)
You can enter from anywhere in the US, but this is where your $100 gift card will work.
UPDATE: you can leave your recipe right here in the comments if you prefer.
The new FTC regulations are a great big yawn. There’s nothing particularly new since 1980 except that advertising is now online as well.
Rather than screaming that that sky is falling, why not read the guidelines here.
Here are a few highlights:
The Commission does not believe that all uses of new consumer-generated media to
discuss product attributes or consumer experiences should be deemed “endorsements” within the
meaning of the Guides. Rather, in analyzing statements made via these new media, the
fundamental question is whether, viewed objectively, the relationship between the advertiser and
the speaker is such that the speaker’s statement can be considered “sponsored” by the advertiser
and therefore an “advertising message.” In other words, in disseminating positive statements
about a product or service, is the speaker: (1) acting solely independently, in which case there is
no endorsement, or (2) acting on behalf of the advertiser or its agent, such that the speaker’s
statement is an “endorsement” that is part of an overall marketing campaign? The facts and
circumstances that will determine the answer to this question are extremely varied and cannot be
fully enumerated here, but would include: whether the speaker is compensated by the advertiser
or its agent; whether the product or service in question was provided for free by the advertiser;
the terms of any agreement; the length of the relationship; the previous receipt of products or
services from the same or similar advertisers, or the likelihood of future receipt of such products
or services; and the value of the items or services received. An advertiser’s lack of control over
the specific statement made via these new forms of consumer-generated media would not
automatically disqualify that statement from being deemed an “endorsement” within the
meaning of the Guides. Again, the issue is whether the consumer-generated statement can be
Thus, a consumer who purchases a product with his or her own money and praises it on a
personal blog or on an electronic message board will not be deemed to be providing an
endorsement.21 In contrast, postings by a blogger who is paid to speak about an advertiser’s
product will be covered by the Guides, regardless of whether the blogger is paid directly by the
marketer itself or by a third party on behalf of the marketer.
Well, that’s fantastically vague and simply reiterates what’s already in play with search engines and general public sentiment. Then we move on to:
Similarly, consumers who join word of mouth
marketing programs that periodically provide them products to review publicly (as opposed to
simply giving feedback to the advertiser) will also likely be viewed as giving sponsored
And this is a good example of stuff that’s probably happening, but not with anyone I know, read or trust:
Example 5: A skin care products advertiser participates in a blog advertising service.
The service matches up advertisers with bloggers who will promote the advertiser’s
products on their personal blogs. The advertiser requests that a blogger try a new body
lotion and write a review of the product on her blog. Although the advertiser does not
make any specific claims about the lotion’s ability to cure skin conditions and the
blogger does not ask the advertiser whether there is substantiation for the claim, in her
review the blogger writes that the lotion cures eczema and recommends the product to
her blog readers who suffer from this condition. The advertiser is subject to liability for
misleading or unsubstantiated representations made through the blogger’s endorsement.
The blogger also is subject to liability for misleading or unsubstantiated representations
made in the course of her endorsement. The blogger is also liable if she fails to disclose
clearly and conspicuously that she is being paid for her services. [See § 255.5.]
In order to limit its potential liability, the advertiser should ensure that the advertising
service provides guidance and training to its bloggers concerning the need to ensure that
statements they make are truthful and substantiated. The advertiser should also monitor
bloggers who are being paid to promote its products and take steps necessary to halt the
continued publication of deceptive representations when they are discovered.
I’d like y’all to remember that I called WOMMA out as being a new breed of asshole some time ago. If you feel like you’re over-regulated do be sure and thank them.
My suggestion is to read the documents in it’s entirety on your own. You’re smart, you don’t need me to disseminate information for you, I will tell you this, I haven’t read a good analysis online or in MSM yet. That should terrify you. The big boys are reporting this with great inaccuracy and, naturally, the FTC will not be enforcing that.
Yesterday this appeared in my inbox fromiPhoneGran‘s favorite child my brother:
I don’t know if you remember my Sushi place in Seattle (I don’t remember if you ever went). In any case, over the last decade they have become friends of ours and fed us meals beyond belief.
Recently, Hajime has decided to only serve sustainable fish. Partly because it’s the right thing to do and partly because he (as do I) want fish like Bluefin tuna to be around to eat in the next few years.
There’s a lot of info at www.seafoodwatch.org about what’s safe and what’s not.
His restaurant is Mashiko (his sustainable message is at http://www.sushiwhore.com/sustainablesushibar.html)
I was up there last week and my friends and I spent about 6 hours there eating and drinking.
He says business is hurting because things like eel are off the menu. Well every sushi restaurant in the US gets their eel pre cooked and pre marinated in the sugar sauce and in plastic shrink wrap. It’s not really that good, its sweet but it’s stupidly popular in the US. He’s found that catfish makes a suitable substitute and with food that is masked by sauce people wouldn’t know the difference if he didn’t tell him.
I could go on for hours (and he could go on further) about the nitrogen used on maguro (tuna) to keep it at that perfect dark red.
White tuna is not tuna, it’s escolar.
Chilean Sea Bass is neither from Chile nor is it a Sea Bass.
There’s no rules in fish sales and it’s all marketing and Hajime has been no BS since day one.
Anyway….he’s doing something really good, the food is still phenomenal and I thought you might want to help get the word out or find a new topic for your blog. Also, he will be on “Extreme Cuisine with Jeff Corwin” this Thurs 10/8 at 6pm (I Think on Food Network).
There are three things I love in this world that haven’t had enough attention on this blog.
1. Food: I love good fresh food, I love to prepare it, I love to eat it and I love to share it with family and friends. Think about your childhood memories, it’s likely that they are infused with taste and scent memories. There are few things more powerful than the scent of a fresh peach in summertime, or the whiff of pumpkin pie in the autumn. Food sustains us, and it should be a source of great pleasure as well.
2. The Environment: We are stewards of this Earth, from the top of mount Kilimanjaro to the bottom of the sea. It’s our duty and our honor to care for it.
3. My Brother: I love him. My brother is the smartest person I’ve ever met. He loves dining at Mashiko, and I’m asking you to trust my brother.
If you’re in Seattle, email me pictures of your dining experience at Mashiko and I’ll share them here and on Whrrl. We sure to visit SeafoodWatch.org and Ocean Futures Society to find out what you can do. No one is asking you to be vegan, simply, to be thoughtful.