Bloggers The FTC And Disclosure: The Sky Is Not Falling

The new FTC regulations are a great big yawn. There’s nothing particularly new since 1980 except that advertising is now online as well. Rather than screaming that that sky is falling, why not read the guidelines here. Here are a few highlights: The Commission does not believe that all uses of new consumer-generated media to discuss product attributes or consumer experiences should be deemed “endorsements” within the meaning of the Guides. Rather, in analyzing statements made via these new media, the fundamental question is whether, viewed objectively, the relationship between …