We’re Going to Play a Food Game

Since the food marketers love the moms so much, let’s play a game with food. Guess what product this is: Whole Grain Oats, Modified Corn Starch, Sugar, Salt, Tripotassium Phosphate, Oat Fiber, Wheat Starch. Vitamin E  Calcium Carbonate, Iron and Zinc, Vitamin C, a B Vitamin, Vitamin B6, Vitamin B2. Vitamin B1,, Vitamin A , a B Vitamin, Vitamin B12, Vitamin D3. The ingredients are listed in order greatest to least quantity. This could be really fun. And the answer is….. click here to find out.

We Wrote A Book Y’all!

Exclamation points everywhere because we surely did write a wonderful book. Several years ago I met Mark Hovarth through The Los Angeles Social Media Club. At the time he was a guy with a camera who was struggling to make ends meet (I am not convinced that isn’t still the case). Mark has created volumes of video interviews of the homeless, both in Los Angeles and throughout the country. When I met Mark, if you’d have asked me what value those videos have, I’d have shrugged my shoulders and said, …

Bloggers are Assholes

I was at an event last night, and I met a couple. I’ve worked with her, and I had idea what he does for a living. We were chatting about Social Media week, and I said that I was out every night of the week and moderating a panel as well. He asked me what I did for a living, “I’m a mom blogger”. I replied, and he told me where he worked and asked me why we’d never worked together. “Because I blacklisted your company from my inbox.” I …

Six Tips For Brand Managers Who Might Be Afraid Of Bloggers

Recently I wrote a post that outlined the Five Simple Steps to Bringing a Brand to their (Virtual) Knees. I can’t offer you a problem without a solution. Brands really don’t need to be afraid of bloggers, they just need to think like them (a little bit) so here are six tips for brand managers. Please feel free to add more in the comments if you think I’ve left something out. 1. Build Social Capital early and often: The best way to make sure you never have a big problem …

This Is How Much Bloggers Get Paid?

The question on everyone’s mind is How much does a blogger make? Folks ask me this all the time, not in so many words, but they ask with their awkward phrasing. So, you’re a mommy blogger? Is that a hobby? Or When you say “work” what is it that you mean, exactly? Every so often people will up and ask, “Can you make a living doing that?” The answer is yes and no. Like any salary survey, bloggers will be deliberately vague. With most ad networks I’m seeing bloggers in …