How Do Bloggers Know When a Publicist is a Liar?

This morning I noticed an interesting piece at the Edelman Blog about Ryan Holiday’s Book Trust Me, I’m Lying: Confessions of a Media Manipulator. I’ve not read the book. I know that he pulled a stunt with one of the journo sites earlier this month so I was curious as to what the content might be and when Edelman wrote this:  Holiday begins by describing “a scam called trading up the chain. I can turn nothing into something by placing a story with a small blog that has very low …