Q: How Much Money Does McDonald’s Give to Ronald McDonald Houses? A: Not Much

If you’re ever driven past or needed one of the 322 Ronald McDonald Houses I’m assuming like me your heart warmed at the iconic clown who provides “a loving home away from home to families needing to be near their seriously ill or injured children while they’re being treated at metropolitan area hospitals.” Based on promotional materials like their own website Ronald McDonald House creates massive goodwill by branding themselves as the corporation who cares for children and their families. Let’s talk about the value of goodwill. In 2012 Mc …

Your Cause Marketing Made Me Hate Poor People

The four of us are in a taxi cab in San Francisco when the cabbie starts telling us about his smart granddaughter. She is seven and doesn’t like to eat breakfast. When he told her that children in Africa didn’t have any food she said, “So.” Just like that, she said, “so?” and nothing else. Because starving children in Africa mean nothing to a seven year old girl living multigenerationally in San Francisco. Last night I posted a quick video where I opened up a new ASUS Lamborghini computer. Within seconds …

#UnRefreshing How Pepsi’s Cause Marketing Annoys Me

When Pepsi made the very public decision to skip Superbowl Advertising in favor of Social Media, a lot of folks felt like Social Media would be legitimized. Since the Refresh campaign would live mostly online, it could prove to everyone, for once and for all, that Social Media is better investment than Mainstream Media. I’m sure at a corporate level, the Pepsi Refresh project is a smashing success. At a social level, I find it unpleasant. Pepsi launched their Refresh campaign during SXSW (South by Southwest), and my friend Mark …