Porsche, Ferrari, Perceived Value and Nine Year Old Boys

Yesterday when Alexander and I were driving back from getting his contact lenses (lens really, he only wears one), he noticed a Porsche Cayenne. “Mom why would Porsche make an SUV? It’s like it brings down the value of the whole brand.” I just nodded and waited for him to continue. “It’s like Porsche isn’t special anymore, you don’t see Ferrari making pick up trucks.” “Well honey,” I said, “when I was about your age Ferrari did make some SUVs too. They were really boxy and looked a little like …