Twitter for Good

I’m anxious to read this book. I like that Claire talks about Pepsi using Twitter for good,¬†because¬†you might recall that I was a little bit involved in their first campaign. She also talks about Invisible People which is amazing… But mostly Claire ate Sea Urchin sashimi with me at Nobu and if that doesn’t seal a friendship nothing will.

BlogHer 2011 Observations

BlogHer 11 started with giggles and ended in uncontrollable laughter. I’d been promised a Nissan Murano for the drive to San Diego, unfortunately someone crashed the car a few days before the event and it just wouldn’t be out of the body shop in time. The folks at Nissan were very apologetic, but hey, these things happen. They explained to me that there was one car left from the fleet, a Frontier. I said I’d take it, and then I googled Nissan Frontier. OMG a pick’em up truck. A BIG …

My Referral Key

ReferralKey.com has somehow overtaken my inbox this week. I’ve had a dozen of these While ReferralKey seems like a good idea, there are parts of it that just don’t work. Claire Diaz Ortiz has written a great post about Referral Key and suggests that she knows some ways to fix it. Essentially Referral Key allows people to pay you for referring them business. Do you see what I just did there? I just referred you to a specialist in the field. I didn’t do that for Claire, I did that …