Best Practices: .org and why Your For-Profit Organization Shouldn’t Use It

This morning I spent four hours on the telephone trying to find services for someone I love. Since we are in the preliminary stages of finding these services I emailed some friends, took their recommendations and then looked up the websites of the facilities and starting calling. You can tell a lot from a phone call. When you’re a patient, a child, an advocate or a friend needing service the receptionist at the agency you are calling is your first introduction to a facility. Granted, first impressions can be wrong, …