A Fascinating Bait and Switch for New Bloggers

08.23.13

spinning wheel money

At a recent women’s blogging conference one of the sponsor booths had a giant wheel that you’d spin to win a gift card. Well, sort of.

You see you’d spin the wheel and it would say something like $25 or $100 and then you’d get a bit of paper with a note about follow up to claim your gift card.

This morning many bloggers got the following email:

It was great to get the chance to chat with you at BlogHer13 about [redacted]! I’m writing because you were one of the lucky people to spin our wheel and win a $100 [redacted] Gift Card.

All you have to do is post about a [redacted] experience and email me a link to your blog post. We’d love to see your stories – whether you are an existing customers or looking to give us a try.

The prize is limited to the first 25 people who email me the link. There is still time to enter – the program ends on 8/31/2013.

Let me know if you have any questions.

Once again I find myself imagining the group that came up with this plan. At first I was imagining a room full of 23 year old publicists in fake Louboutins with blonde extensions. After much hair twirling they’d be all, “Mommy bloggers love contests and games so we could be like the Candy Crush of BlogHer!”

Or maybe it’s a group of middle aged guys in off the rack suits somewhere in the middle of country. With one hand on their balding heads and another on their paunches they try to imagine what the hell their wives do at a place with unicorn cakes and lots of wine. Since they’re past the days of fantasizing about their wives hot oil wrestling they think maybe it would be fun to have them compete against one another for half a grocery shopping.

At least one blogger reportedly has asked the brand to just supply the money she’d won. She made it clear that she doesn’t expect to have to work for what she’s already been promised. Let’s see how that one works out.

In each meeting someone is forward thinking and says, “Do you think anyone will be bugged that we tricked them into thinking that they won?” And there’s a chorus of No’s while the hair twirling, head patting and belly rubbing continues.

I’m sure that’s exactly how it was planned.

EDIT: It has been suggested that this may actually be an illegal contest. 

 

Photo via creative commons. 

Thank You Mom Reunions

06.16.10

Remember when P&G used the winter Olympics to make me us cry?

What I didn’t realize at the time is that the Thank You Mom Campaign also included financial support for athlete’s parents. If that doesn’t make your heart melt, I don’t know what will.

Right now P&G is giving away substantial gifts ($1,000 gift cards and a video camera) that will cover or defray the cost of a reunion with mom. Here’s how you can enter to win.

Go to www.ThankYouMom.com and submit a 100-word essay describing why you would like to be reunited with your mom.

From the site:

Judges will choose 30 finalists based on the following criteria:

  • Originality & Creativity of Essay — 40%
  • Overall Inspiration of Quality of Essay — 25%
  • Appropriateness of Essay to Contest Theme — 25%
  • Appropriateness of Title to Essay — 10%

In the event of a tie during judging, the tie will be broken based on the highest score for Originality & Creativity.

During the last week of each month the 30 finalists will have their essays published and we can go to to ThankYouMom.com and cry like babies vote for the best entries. Of the thirty finalists YOUR VOTE determines who the winning 15 are. This contest runs all the way through November. Every month there are 30 new finalists. During the last week of each month there is voting, and 15 lucky kids will get reunion money so they can get together with their moms.

Originality & Creativity matter? I can give you Originality & Creativity.

How about a limerick? There once was a daughter from Cali….

Perhaps a “my mom is wackier than your mom” theme? I mean the winners will be getting video cameras, and are encouraged to share the reunion. Why not a wacky reunion?

Binary! You could write a binary essay: 01001001 00100000 01101100 01101111 01110110 01100101 00100000 01101101 01111001 00100000 01101101 01101111 01101101 00100000 01110011 01101111 00100000 01101101 01110101 01100011 01101000 (that reads: I love my mom so much). Maybe not binary, you’d use up your character limit pretty quickly.

Here’s the thing, you only get 100 words to tell P&G why you’d like to be reunited with your mom. Be creative, be splendid…. OMG be $1,000 closer to mom.

There will be 15 winners. I hope one of my readers can be one of them.

This post is sponsored by P&G