#HuffPuff My Favorite Hashtag Ever


A few years ago in a mansion in Los Angeles a Greek Socialite decided to empower her rich and influential friends by letting them write content for her and she would spread their words all over the internet. The socialite worked from her beautiful home and turned her blog into a business of sorts.

The socialite then started to allow citizen journalists to give her more free content, and though there were ads on the site, and sometimes they even used media that they may or may not have been entitled to use (see the image below) the socialite continued to pay her citizen journalists with pats on the head and exposure.

You see writers don’t need to be paid. What they need is exposure. Everyone lives in a mansion, this is just a hobby.

This weekend Arianna Huffington sold the Huffington Post to AOL for $315 million. Today, my heroes at Adbusters have launched a camgaign to Huff and Puff it to the ground. You see with a tiny deal like $315,000 there is no money left to pay the writers. Naturally Ms. Huffington will stay on as Editor In Chief and I’m sure she can afford several red pens so that she can teach the good folks at AOL how to get incredibly talented people to write content for free.

I’m going to lean back and enjoy the show. Hopefully the writers at Huffington Post will follow the advice offered at AdBusters and AOL will have bought themselves just a domain with limited content:

We’ll stop going to her site. And we’ll stop blogging for her too. Then we’ll give birth to an alternative to AOL’s HuffPo by using the #huffpuff hash tag to tell the world about our favorite counter-culture websites and indie blogs.

I’ll start here. If you’re looking for green parenting check out EcoChildsPlay.com.

Huffington Post takes pictures from users everywhere

The Power of StumbleUpon


This week I had the unique opportunity to see the combined power of Stumbleupon and good content. A friend had recently launched a website, and it had the predictable number of visitors. Zero.

Well, maybe not zero, but close enough so that you know it was only a few friends and family reading the site. This is a pretty typical scenario with a personal blog launch.

I’ve known Mike for 25 years, and I know he’s a gifted guitarist and that the music community would enjoy his site, so I submitted it to Stumbleupon with the following comment:

This is a great site for any music lover, particularly for guitarists, maybe bass guitar?

And then I tagged with the following: cyberculture, guitar, music, weblogs. Apparently the folks in Cyberculture enjoy Mike’s site. It’s been about 23 hours since my original stumble and approximately 13,000 views for Mike.

Stumbleupon Jessica Gottlieb

It’s great to be able to send traffic to a friend, and 13,000 views is nice, but it’s not the most traffic the web has ever seen. What’s nice is that Mike sent me a graphic of his web stats, and you can really see how Stumbleupon has clearly been the driving force of traffic to a new site.

Mike Cornelison site stats

Keep in mind that as of this writing another 200 people have thumbed the site up, which means that there is good content. I can submit sites for days, but if the content is missing then no one’s going to care.

If you’d like an introduction to Stumbleupon I wrote one that you might enjoy, but if you’re already using Stumbleupon you might want to hone your skills with this post.