Promoting Your Product in Three Easy Steps: Email, Send, Pimp

09.12.08

It starts like this. There’s an email that includes, “I noticed you write at Celsias and Green Options (interesting National Lampoon does nothing for them). My client has a new product that is going to save us from ourselves. Can I send it to you/you the press release.”

With some regularity the answer is yes, I write a review, and send the PR person a link to the review.

They say, “Thank you.” and I never hear from them again.

Bad. Business.

Like any other part of our lives, social media (yes, when you read my blog you are engaged in social media) is about relationships. Facebook, Linked In, Blogs and web pages are all about building relationships.

Make me like you. Here’s how. Use E.S.P. Email, Send, Pimp:

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