Is Instagram FTC Compliant?

Effective January 16, 2013 Instagram will have a new user agreement. The Terms of Use are changing in a predicatable manner, it’s a free service and I assume from the update that they’re going to start adding inline advertising. My question is, “Is Instagram FTC compliant?” I’m sure Instagram has a massive legal team now that they’re owned by Facebook but parts of their Terms of Use make me wonder what sort of digital citizens they’re in search of. Let me take you through the process of signing up for …

Discount Stores Don’t Need Discount Public Relations

Blogging isn’t just for nerds anymore. Blogging is simple, and it’s as close to free as anything ever will be. You can go to a public library and set up a blog using any number of different free services. There is a low threshold for entry into blogging. Anyone can do it. I remember watching Arianna Huffington hit every talk show when the book her editors she wrote was released and she kept saying, “everyone should have a blog. Everyone has the ability to have a great blog.” Well, no, …

Tech Talk Tuesday: Kim Kardashian Stole My Brilliant Idea

Typically I wouldn’t have much to say about Kim Kardashian. She operates in a realm separate from mine. Today, however, I’d like to talk a little bit about Kim Kardashian and the FTC (Federal Trade Commission). According to Ad Week, Kardashian has signed a deal to “sex up” Carls Jr. Well, I guess after the Paris Hilton video, we can expect Carls’ Jr. to hire every celebutard with a sex tape hot young girl out of Hollywood? Here’s what’s interesting. The Kardashian girls were recently on Howard Stern talking about …

Bloggers The FTC And Disclosure: The Sky Is Not Falling

The new FTC regulations are a great big yawn. There’s nothing particularly new since 1980 except that advertising is now online as well. Rather than screaming that that sky is falling, why not read the guidelines here. Here are a few highlights: The Commission does not believe that all uses of new consumer-generated media to discuss product attributes or consumer experiences should be deemed “endorsements” within the meaning of the Guides. Rather, in analyzing statements made via these new media, the fundamental question is whether, viewed objectively, the relationship between …

The FTC And Mommy Bloggers: Tech Talk Tuesday

I’d planned a post about E911 and the need to keep your land line. But today’s headlines have me changing course. BusinessWeek wrote a short article about the “influence” that’s both paid, and unpaid in the blogging world. Naturally, they focused on the Mommy Blogging World, and naturally they focused on Jessica Smith. There is an 86 page PDF on the site that serves as proposed guidelines to bloggers. I recommend reading the PDF and then taking the the article as commentary. Jessica Smith puts herself out there. She was …