This morning I read a post about how to get more traffic. It’s a good post, and like any blog post it’s a good beginning. Because blogs are short… they’re so short that blog isn’t even the word, they were Web Logs but bloggers can’t even be bothered to have seven letters and a space involved.
I digress. Everyone wants to know how to get more traffic to their site.
I don’t know with great authority, no one does. I know that if you try to do what someone else is doing it won’t work.
I can’t be like Ciaran because only one person can be Momfluential. I can’t be like Debbie because if I said Throat Punch it would be weird. I don’t disagree with Helen Jane, but she’s a vague about how to create that train wreck.
I might have hyperlinked back to those women because they have significant audiences and my hope is that my link baiting them they’ll share this post with their audiences.
I can help you avoid pitfalls that I’ve personally experienced.
Giveaways are incredibly time consuming and will not bring you a community or readers. You’ll get passers by who are unlikely to read you again.
Images are a great way for people to find you and should be well named. I do not use images because I’m slow to learn.
Do not automate twitter to share every post. The only person who can break this rule is Guy Kawasaki. I don’t know why Guy can overshare and no one else can, I just know that’s how it works.
Don’t join a StumbleUpon group. Those kids at StumbleUpon are smarter than any blogger, their algorithm will start ignoring you and StumbleUpon traffic is so delightful you wouldn’t want to lose that.
Don’t reprint a press release. It doesn’t count as quality content and I’m not visiting your site to get the same content that 2,000 other bloggers are publishing.
The things that you can do to get readers:
Tell people you’re a blogger. Add a signature to your emails.
Generously share other people’s content on your social channels like Twitter, Facebook, and Google Plus. Share different stuff on each channel.
Say something outrageous, memorable or poignant. Make your audience love your community.
Write every day, or as close as you can.
Respect your audience and don’t bullshit them about loving a product that no one in their right mind could love.
Above all else every blogger should know that they’re incredibly privileged that anyone wants to read anything they’ve written. Assume your audience is smarter than you are and never pander to them or to advertisers. People want, and deserve, honest writing that you can’t get from a glossy sell out space.
Don’t be an asshole. People will read.