Promoting Your Product in Three Easy Steps: Email, Send, Pimp

It starts like this. There’s an email that includes, “I noticed you write at Celsias and Green Options (interesting National Lampoon does nothing for them). My client has a new product that is going to save us from ourselves. Can I send it to you/you the press release.” With some regularity the answer is yes, I write a review, and send the PR person a link to the review. They say, “Thank you.” and I never hear from them again. Bad. Business. Like any other part of our lives, social …