Jeremiah Owyang Gives Some Crummy Advice at Forbes

Let me start with this, Jeremiah Owyang consistently writes papers, posts and articles that I read while nodding and murmuring Yep and Uh Huh. Until today. Jeremiah wrote an article that I’d give an solid B- for Forbes. In How To Create A Customer Advocacy Program, and includes five easy steps for CMOs to follow. I read the article and went Uh huh, Yep, Yes, Are you CRAZY, and Sure. 80% for Jeremiah, and that is a B- with some crummy advice built in. He starts strong, explaining why a …