More About the Tail and The Mangy Dog

Seth Godin has written about not letting the tail wag the dog. In lots and lots of words he says that all this social media is useless without a good product. Seth is absolutely correct. On a social media level I think Zappos fails. I hate that they say their CEO reads everything, yet any idiot knows he’s not reading it all. Here’s how every email starts: Hello, Thank you for emailing Tony. Although Tony receives over 2,000 emails a day and doesn’t have time to respond to all of …

I’m Not The Welcome Wagon, but I’ve Got Some Advice For You

I don’t know much about Mom Blogging that you don’t already know. You’re a mom, you’ve got a kid or two, maybe three, and talk about your new life as Mom, and, if you’re lucky, a community will form around you. Every day more moms are throwing their hats in the ring. I understand why, too. Publicists are falling all over themselves to toss free things at any mom with a blog. I’m not saying that this is a bad thing, I’m simply stating that there’s little quality control involved. …