Are you a publicist or are you a marketer? The requests made of social media influencers really need to be clear.

New Venture. Same Baffling Problem With Outreach.

This is a very strange email thread with a company representative who really didn’t know if they were trying to work with influencers as a publicist or as a marketer. They want to dictate content as though it’s a sponsored post, however they didn’t want to pay for a sponsorship.

Homeboy Industries: Changing Los Angeles Lives

Some popular bloggers just came back from a trip sponsored by yet another brand that uses labor in emerging nations to make millennial fashion. This business is different in that it’s mission is to empower women in those countries. It’s a non profit that’s run by people who seem to be pretty devout Christians but the business itself doesn’t appear to be as missionary in nature as others have been. The bloggers who took the international trip are very popular so there’s been much criticism of the trip and naturally that criticism has been almost …

Getting Pitched by a Fake Employee

This morning I got an email about a stealth startup. It was fishy and I wondered aloud (by aloud I mean on Facebook) who would answer an email like this. It’s not horrible that Amanda is asking for me to work for them without knowing what the product is. It’s not horrible that Amanda sent me a form email and couldn’t even format things correctly. The deal breaker is that Amanda clearly doesn’t exist. You see I clicked over on that LinkedIn profile because on the off chance that Amanda …

BlogHer 11, Women Create Media, Summer is Over

Next week is a big week. I’ll be speaking at Women Create Media and then scooting on over to BlogHer. I attened a BlogHer conference two years ago in Chicago, skipped New York in August 2010 (if you’re from NY you have to admit there’s no good reason to go there in August) and now I’m ready to give it another try in 2011. Here are five things I will not be doing for BlogHer. 1. I will not be out after 10pm. I am not happy after 9pm and …