Pink Taco and it’s Shaved Pink Ass (Safe for Work)

Let me begin this with one simple statement. I have never been to Pink Taco. Pink Taco is a local restaurant that presumably serves Mexican Food. As the proud owner of a vagina I haven’t darkened their doorstep but my husband sometimes lunches there. He says the food is good. I don’t often mistrust my husband, but I’m thinking the food’s gotta suck. For Cinco de Mayo the brain trust at Pink Taco decided to take a donkey, spray paint it pink and leash it to the front of it’s …

Why Your Small Business Should NOT Engage Bloggers

Today I had not one, but three, three emails from friends and relatives who were all asking the same questions. Which bloggers should I approach? How should I approach them? My answer to them in short form is, “You shouldn’t.” Bloggers are wonderful, small business owners are fabulous, but if you’re in the business of making sweet potato fries, my suggestion to you is that you make the best sweet potato fries you know how to make, and talk about it on your own site. In the first person. The …

#UnRefreshing How Pepsi’s Cause Marketing Annoys Me

When Pepsi made the very public decision to skip Superbowl Advertising in favor of Social Media, a lot of folks felt like Social Media would be legitimized. Since the Refresh campaign would live mostly online, it could prove to everyone, for once and for all, that Social Media is better investment than Mainstream Media. I’m sure at a corporate level, the Pepsi Refresh project is a smashing success. At a social level, I find it unpleasant. Pepsi launched their Refresh campaign during SXSW (South by Southwest), and my friend Mark …

Promoting Your Product in Three Easy Steps: Email, Send, Pimp

It starts like this. There’s an email that includes, “I noticed you write at Celsias and Green Options (interesting National Lampoon does nothing for them). My client has a new product that is going to save us from ourselves. Can I send it to you/you the press release.” With some regularity the answer is yes, I write a review, and send the PR person a link to the review. They say, “Thank you.” and I never hear from them again. Bad. Business. Like any other part of our lives, social …