Best Practices: Apologies and Non-Apologies

Sorry. It’s five letters and in a sincere context those five letters have more power than four. You can say it all sorts of ways. I am sorry. I am sorry I made a mistake. I am sorry I was rude. It won’t happen again. I am sorry. I showed bad judgement. All of these short and simple sentences are capable of ending an ugly situation. A non-apology often escalates a difficult situation. Non-apologies include but are not limited to: I’m sorry you feel that way. I’m sorry I thought …