Are you a publicist or are you a marketer? The requests made of social media influencers really need to be clear.

New Venture. Same Baffling Problem With Outreach.

This is a very strange email thread with a company representative who really didn’t know if they were trying to work with influencers as a publicist or as a marketer. They want to dictate content as though it’s a sponsored post, however they didn’t want to pay for a sponsorship.

Bad Pitch PR Spam via Constant Contact and Mail Chimp

One of the most difficult tasks as it relates to time management is keeping the inbox functional. You’ll see that I don’t aspire to have a zero anywhere there, just manageable. I use my inbox as a place to store data. When I’m standing at Costco I can scroll through emails from Mr. G and be reminded that I need to buy shaving cream and gift cards. I love the ability to search keywords in my inbox and instantly come up with the email I knew I needed. Unfortunately some …

BlogHer 2011 Observations

BlogHer 11 started with giggles and ended in uncontrollable laughter. I’d been promised a Nissan Murano for the drive to San Diego, unfortunately someone crashed the car a few days before the event and it just wouldn’t be out of the body shop in time. The folks at Nissan were very apologetic, but hey, these things happen. They explained to me that there was one car left from the fleet, a Frontier. I said I’d take it, and then I googled Nissan Frontier. OMG a pick’em up truck. A BIG …

Old Publicist… Meet New Media

I used to spend a good bit of time poking at publicists who didn’t understand bloggers. To be perfectly candid I didn’t understand publicists, and to a large degree I still don’t. I also don’t understand brain surgery, but like bad PR I can recognize malpractice when I see it. I want y’all to take a moment and read the email exchange between a blogger with a massive audience and publicist steeped in tradition. I know what I think, what do you think? This is the unsolicited introductory email.  Hi [blogger], …

Pink Taco and it’s Shaved Pink Ass (Safe for Work)

Let me begin this with one simple statement. I have never been to Pink Taco. Pink Taco is a local restaurant that presumably serves Mexican Food. As the proud owner of a vagina I haven’t darkened their doorstep but my husband sometimes lunches there. He says the food is good. I don’t often mistrust my husband, but I’m thinking the food’s gotta suck. For Cinco de Mayo the brain trust at Pink Taco decided to take a donkey, spray paint it pink and leash it to the front of it’s …