Q: How Much Money Does McDonald’s Give to Ronald McDonald Houses? A: Not Much

If you’re ever driven past or needed one of the 322 Ronald McDonald Houses I’m assuming like me your heart warmed at the iconic clown who provides “a loving home away from home to families needing to be near their seriously ill or injured children while they’re being treated at metropolitan area hospitals.” Based on promotional materials like their own website Ronald McDonald House creates massive goodwill by branding themselves as the corporation who cares for children and their families. Let’s talk about the value of goodwill. In 2012 Mc …