Pitches That Won’t Work

My inbox is filling up with marketers and publicists who want to get The Mommy Bloggers to talk about their stuff. Since everyone knows that The Mommy Bloggers are a homogenous group I thought I’d give you a list of pitches that will never work for me. I’m pretty sure they work for everyone else otherwise I wouldn’t get a dozen of these every hour. I won’t post a photo of a celebrity wearing your clothing. I don’t care about celebrities. I care about bloggers. I won’t bring my children …

Empire Avenue: The Social Media Stockmarket

If we’re connected on Facebook you’ve likely noticed that I have been enjoying Empire Avenue. Empire Avenue is a fantasy stock market for social media. It offers me an opportunity to turn work into a game. Since I’ve added Empire Avenue activities to my feed quite a few of you have asked me for more details about it. I went ahead and bought some stock in their COO and CFO Robert Kallir and asked him if he’d grant me an interview. Taking into account the explosive growth of Empire Avenue …

Why Your Small Business Should NOT Engage Bloggers

Today I had not one, but three, three emails from friends and relatives who were all asking the same questions. Which bloggers should I approach? How should I approach them? My answer to them in short form is, “You shouldn’t.” Bloggers are wonderful, small business owners are fabulous, but if you’re in the business of making sweet potato fries, my suggestion to you is that you make the best sweet potato fries you know how to make, and talk about it on your own site. In the first person. The …

Three Ways To Make Your Twitter Party Not Suck

Previously I wrote that Twitter Parties Are Stupid. Well, they don’t have to, and if you don’t think of them as a sales tool I suspect they’re just fine. Here are three ways to make your Twitter Party not suck. 1. Don’t have one. If you don’t have a twitter party it won’t suck. Plan some time to discuss a topic, or learn something new. If my only party invitation for the week is to a twitter party, I just might off myself. 2. If you must have a twitter …

Mom – This IS What I Do

Every phone call starts the same way. “Jessica, my friends ask me what you’re up to and I don’t know what to say.” “Tell them I’m a blogger.” I respond. “But how do you make money as a blogger?” She asks. And then I sigh, really loud, because if I had to spend several hours explaining to my mother just how a blogger makes money then I’d have to charge her a consulting fee. Because I think we all know that every douchebag with minimal knowledge of HTML and CSS …