The Motrin Mom Wave: It’s Not a Tsunami

The Motrin Moms are everywhere. It’s not what I’d intended, nor what I’d hoped for, but I do think it’s a reasonable outcome. It’s not for the reasons you might imagine. This is a wave and not a tsunami. The Ad was the wind and the mommies gathered steam. As we came crashing onto the shore, there was foam and whitewash (the site went dead for several hours) and then it all receded. An apology was posted online, and it was an authentic one too. The message has been criticized …

Blame Me For Motrin Moms

Earlier today I got a tweet to check out an advertisement by Motrin.com. I did. I was furious and I asked the other mommies on Twitter to talk about why they’d never again use Motrin. Here’s the tweet A few hours and two thousand tweets later MotrinMoms is the #1 search on Twitter, eclipsing SNL for the first time since Obama was elected. Follow me on Twitter, and if you’re looking for more on the #MotrinMoms story do send me an email. I’m the mommy with the hashtag on the …