The Magic Of Social Media and PR

As businesses experiment with social media, their first impulses are to get onto twitter and say. HELLO I AM HERE or worse yet @JessicaGottlieb COME SEE MY NEW WIDGET I HAVE A 15% DISCOUNT FOR YOU And yes, typically they do use all caps. I think they learned it from Oprah. The magic of social media has nothing to do with the tools, and everything to do with the message. Oprah’s message is, “I’m here and I’m much more important than you.” It’s like when I go to Paris and …