More About the Tail and The Mangy Dog

Seth Godin has written about not letting the tail wag the dog. In lots and lots of words he says that all this social media is useless without a good product. Seth is absolutely correct. On a social media level I think Zappos fails. I hate that they say their CEO reads everything, yet any idiot knows he’s not reading it all. Here’s how every email starts: Hello, Thank you for emailing Tony. Although Tony receives over 2,000 emails a day and doesn’t have time to respond to all of …