The Motrin Mom Wave: It’s Not a Tsunami

The Motrin Moms are everywhere.

It’s not what I’d intended, nor what I’d hoped for, but I do think it’s a reasonable outcome. It’s not for the reasons you might imagine.

This is a wave and not a tsunami. The Ad was the wind and the mommies gathered steam. As we came crashing onto the shore, there was foam and whitewash (the site went dead for several hours) and then it all receded.

An apology was posted online, and it was an authentic one too. The message has been criticized as “not good enough” I suspect it’s Ms. Widmer’s voice, and it was reasonably swift, but will still be picked apart.

marketing_message

Every beach kid knows that waves come in sets. Unfortunately, yesterday’s wave had me (and other Motrin Moms) being called hideous names by all the usual suspects. Fortunately none of those are voices I’m courting, they didn’t matter and I don’t care.

Today’s wave is the third and largest of the set. I assure you it won’t knock me off of my feet. I grew up on the beach and I know the tide, I’m standing sideways, like my mother taught me to. This wave will pass me by and I’d urge everyone to hold their breath and get splashed. Trying to swim against the largest waves in the ocean will only drown you.

Today is the day when the other women come out and call me silly. Ladies, I will not fight with you. The hate mail has turned dismissive. I’m “ridiculous” because this isn’t an issue worth an argument.

It is.

The more I speak, the less you listen. So I’m whispering now. I’m not doing the Mommy Wars. I won’t have it and I won’t feed the machine. Because the real Tsunami, the only thing that could knock me off my feet is if I engage in the most ridiculous of all arguments. And that’s where this is headed.

Did Motrin really need to take the ad down?

Read moreThe Motrin Mom Wave: It’s Not a Tsunami

Mommy Blogging and Social Media: Stumble Upon This!

I have the incredible privilege of contributing at the LA Moms Blog. Trust me, I know that there are other cooperative blog groups for women. Some of which would more accurately portray my positions (Republicans who aren’t WASPs but do drink before noon). For now I’ll have to hang out with a group of women who are ridiculously accomplished both in their homes and in their communities.

Every so often I ask The Mommies for a Stumble.

Cuz seriously folks, I’m writing some good crap stuff here. I’m giving away silk shirts and standing on my soccer soapbox, and throwing the entire Palin clan under the bus. Yeah, I’m a giver.

So, who cares what I’ve written? My husband? Maybe my mother and certainly my brother, but only because he’s laughing at me for loving Microfiber.

Lots of people care about what I’ve written, but the real secret is that those people don’t love every post. People need to be directed to the posts and that’s what Stumble Upon is good for.

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Promoting Your Product in Three Easy Steps: Email, Send, Pimp

It starts like this. There’s an email that includes, “I noticed you write at Celsias and Green Options (interesting National Lampoon does nothing for them). My client has a new product that is going to save us from ourselves. Can I send it to you/you the press release.”

With some regularity the answer is yes, I write a review, and send the PR person a link to the review.

They say, “Thank you.” and I never hear from them again.

Bad. Business.

Like any other part of our lives, social media (yes, when you read my blog you are engaged in social media) is about relationships. Facebook, Linked In, Blogs and web pages are all about building relationships.

Make me like you. Here’s how. Use E.S.P. Email, Send, Pimp:

Read morePromoting Your Product in Three Easy Steps: Email, Send, Pimp