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New York

I Only Have Three Days to Tell You About The Good Witch

Joanna Prisco is The Good Witch. She’s also Kai’s wife, but mostly she’s Duke’s mom. And she’s a very good sport.

She ate glittery rainbow bagels with me and my family because that was the thing that the kids needed to do, and she brought Duke so that we could all ooh and ahh over him. We haven’t stopped ooh-ing or ahh-ing. Duke is why Instagram must always exist.

But more timely, Joanna’s next baby (of sorts) will be The Good Witch.

Joanna was fired from her job after attending the Women’s March and refusing to remove photos of it from her personal social media accounts. There are different routes one can take in a situation like this and Joanna found the silver lining. She’s taken a deep breath, developed some new recipes, and launching a business that supports other women.

This is how we get to The Good Witch. 

From Joanna:

The shop will be a modern coffee bar, owned, operated by and dedicated to empowering women. Located in the Lower Hudson Valley (specifically, Westchester’s river towns), the cafe counter will serve ethically sourced, Brooklyn-roasted Parlor Coffee beans as well as a menu of housemade savories and sweets, such as spicy breakfast sandwiches, Vietnamese pandan waffles, summer rolls, fudgy bundts and miniature mochi cakes. Meanwhile, our pantry section will feature a larder of prepackaged goods created by female food artisans, such as Hot Bread Kitchen and The Jam Stand, cookbooks by local women authors (think Dinner: A Love Story) and female-driven food mags like Cherry Bombe and Gather Journal. And we plan to implement a calendar of dedicated specials with proceeds going directly toward nonprofits that benefit women, such as I Am That Girl, She Should Run, Girls Not Brides, among others.


In this way, we aim to create an environment that is accommodating to mothers who need a respite in between appointments (stroller accessible, loads of high chairs, charming changing stations) as well as fosters a deeper sense of sisterhood via book readings, food science workshops, panel discussions and community outreach.

I have only endorsed Kickstarters from people I know. And even then only when there has been a compelling story and a need. I’m basically using this one to pre-purchase some food and coffee in the Hudson Valley.

Also there’s a Wall of Femme. Irresistible!

Communities need shops like The Good Witch. And humankind needs to know that sometimes you’ll be fired for doing the right thing. Humankind also needs to know that sometimes being fired is the greatest thing. It allows you to stop, breathe, and pave a new road.