Cool Whip is the latest brand to launch a blogger campaign. They took some prominent bloggers and put them into their online and offline marketing campaigns.
These women were in magazine ads. They’re beautiful moms and they are bloggers.
Cool Whip then posted these images on their facebook page and asked for feedback.
DO NOT ASK FOR FEEDBACK YOU ARE NOT PREPARED TO HEAR.
The first comments didn’t like the moms and then the next thirty or so comments were from their friends.
I found Michelle Ferguson’s comment a little strange but four other people thought a blonde, a brunette, an
African American Indian and a latina mom weren’t diverse enough.
Someone wanted the moms to look harried and frazzled… I’m not sure she’s making a great point.
Is it worth it? I suspect it is, but as a blogger is this the sort of campaign you’re hoping to land one day? Can you take the criticism?