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It’s Not A Fail If No One Sees It: Right?

This just came through my PR Filter and it made me giggle. A lot.

As a member of the media, you have access to a number of features on the media-only site, PR Newswire for Journalists. These include the digital center with audio and video, customized or industry newsfeeds, photos and logos, and our expert sourcing service, ProfNet.

ProfNet makes finding sources quick and easy. Let us know what expertise you seek, and we’ll send your query to thousands of subscribers around the world. You also can filter the query by region and institution type (e.g., colleges, PR agencies, analysts). Fill out the online form at, and qualified sources will reply to you by e-mail. If you’re crunching under a deadline, you can search the database and directly contact sources.

ProfNet is awesome, if you aren’t me.

Because if you are me, you’ve already landed yourself in every major newspaper, glossy and FM Radio by using HARO… which has always been free. Is ProfNet possibly competing with a free service that started up out of Peter Shankman’s living room?

But hey, what do I know? I haven’t been to J-School and my Masters isn’t in Business. So, maybe there’s something I’m missing?