A Little More About The Center for Food Integrity

in·teg·ri·ty [in-teg-ri-tee] noun 1. adherence to moral and ethical principles; soundness ofmoral character; honesty. 2.the state of being whole, entire, or undiminished: to preserve the integrity of the empire. As a follow up to last week’s post about whom we should be trusting this happened. Again, it’s important that you know who has funded the Center for Food Integrity (Cargill, Monsanto, Pfizer and Bimbo Bakeries are some of my favorites). Here is the “informed food conversation” they would like to have. The following slides are materials they sent to bloggers in an effort to entice them to appear on their videos. This is a LOT of money being spent to keep GMO foods …

How Do Bloggers Know When a Publicist is a Liar?

This morning I noticed an interesting piece at the Edelman Blog about Ryan Holiday’s Book Trust Me, I’m Lying: Confessions of a Media Manipulator. I’ve not read the book. I know that he pulled a stunt with one of the journo sites earlier this month so I was curious as to what the content might be and when Edelman wrote this:  Holiday begins by describing “a scam called trading up the chain. I can turn nothing into something by placing a story with a small blog that has very low …