I’m Not The Welcome Wagon, but I’ve Got Some Advice For You

I don’t know much about Mom Blogging that you don’t already know. You’re a mom, you’ve got a kid or two, maybe three, and talk about your new life as Mom, and, if you’re lucky, a community will form around you. Every day more moms are throwing their hats in the ring. I understand why, too. Publicists are falling all over themselves to toss free things at any mom with a blog. I’m not saying that this is a bad thing, I’m simply stating that there’s little quality control involved. …

Promoting Your Product in Three Easy Steps: Email, Send, Pimp

It starts like this. There’s an email that includes, “I noticed you write at Celsias and Green Options (interesting National Lampoon does nothing for them). My client has a new product that is going to save us from ourselves. Can I send it to you/you the press release.” With some regularity the answer is yes, I write a review, and send the PR person a link to the review. They say, “Thank you.” and I never hear from them again. Bad. Business. Like any other part of our lives, social …