I’m prickly. It’s no secret.
I’m not all that into promoting products and using this space for giveaways or coupons or anything like that. I’m more interested in the connections we all make. That being said, I do read almost every pitch that comes my way, and I share a lot of them on Facebook, Twitter and Posterous.
I got a pitch earlier from a brand who is giving away $10,000 worth of gift cards to inner city kids. This is good, but it’s not a remarkable amount of money. Certainly they’re spending more on Public Relations that surround the relatively small giveaway.
So, when I read the pitch, I replied with, “Have them kick in an additional $2,500 and I’ll share it with my readers.”
Because at that point in time this blog would be doing something kinda cool.
And ShutTheFuckUp about extortion. It’s a good cause.
I like your style…awesome reply!
Hell yeah! I love extortion.
I love it.
It’s not really extortion when it is for a good cause…it’s creative fundraising. =)
I help our community by organizing a toy drive each year for kids in need. We had to stop people from donating gift cards because the kids never got them… the parents used them on themselves. We now only allow donations of actual products or gift cards to something specific like movie tickets. So hopefully they will think about that when trying to help these kids. I never thought about the parents using the gift cards until we did it.
I never thought of that. See all these unintended consequences… this is why I really don’t like giving without an established on the ground charity involved.
Seth Godin wrote a post about why you shouldn’t give gift cards as gifts — because the truth is, most people don’t ever use them, and so it’s an easy risk for the donor. It actually might only cost them $5000, in this case. So there’s that about gift cards.
But extortion in the name of a good cause is to be commended. In fact, I think we really just call it negotiation.