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July 2011

BlogHer 11, Women Create Media, Summer is Over

Next week is a big week. I’ll be speaking at Women Create Media and then scooting on over to BlogHer.

I attened a BlogHer conference two years ago in Chicago, skipped New York in August 2010 (if you’re from NY you have to admit there’s no good reason to go there in August) and now I’m ready to give it another try in 2011.

Here are five things I will not be doing for BlogHer.

1. I will not be out after 10pm. I am not happy after 9pm and nothing is happening at parties after 10pm. Well, something is happening. People are drinking and enjoying themselves, but I’m off to BlogHer to connect with bloggers who I’m dying to meet, and to connect with marketers who I’m sure won’t be wasted in a hotel suite in the middle of the night. I plan on moderation and a good night’s sleep.

2. I will not be doing my hair or nails for the occasion. Take me as I am.  I’m a blogger who has shared her life with you. If my lack of a recent mani-pedi turns you off then it’s your issue, not mine. It’s not a beauty contest or a fashion show. It’s just a lot of women in one place. I don’t plan on smelling bad, I’m just not looking for a date so I’m going to make myself comfortable.

3. I will not be giving my business card to bloggers. If you want to reach me I’m at [email protected], you can call me at 818.486.9363 or you can text that number, either is fine, on twitter I’m @JessicaGottlieb and I’m on Google + as well. You don’t need my business card, you’ll just throw it out.

4. I will not be judging you unkindly. It’s no secret, I’m a judgy lady. I’ve got to figure out who I like and who I don’t like.  So when you have the nerve to show up to something as admittedly intimidating as BlogHer and you’re kind enough to introduce yourself and smile the judging is over. I already know I like you. Case closed.

5. Private Parties? Yes, there are quite a few of them. I was invited to some, and I’ll never be invited to others (Nikon… you never invite me… but since you don’t give away free cameras I don’t feel that bad). I’m pretty sure the private parties will be pretty good, but I’d also probably NOT attend without my own car or cab fare. 45 minutes at any party is plenty for me. If it’s super loud and we can’t hear each other anyhow why am I there?

I love meeting folks who I’ve only followed online. BlogHer is going to have 3,000 attendees this year and each of those 3,000 people only cares about him/herself so the good news is that you can come as you are and most of them will be too busy with their own insecurities to worry about yours.

Although a conference by and for women can be affirming, it’s also not particularly realistic or helpful. As much as I love supporting women in business it’s a little foolish to think that you can keep the boys out and have great success, though I know folks would argue that the boys work pretty hard at keeping the girls out. BlogHer will be fun, if you decide it will.

Here’s a snapshot of the business card I won’t be handing you.

One reason I’ve come to dislike BlogHer so much is that it signals the end of summer. I don’t like this at all.