My inbox is filling up with marketers and publicists who want to get The Mommy Bloggers to talk about their stuff. Since everyone knows that The Mommy Bloggers are a homogenous group I thought I’d give you a list of pitches that will never work for me. I’m pretty sure they work for everyone else … Read more
If we’re connected on Facebook you’ve likely noticed that I have been enjoying Empire Avenue. Empire Avenue is a fantasy stock market for social media. It offers me an opportunity to turn work into a game. Since I’ve added Empire Avenue activities to my feed quite a few of you have asked me for more … Read more
Today I had not one, but three, three emails from friends and relatives who were all asking the same questions. Which bloggers should I approach? How should I approach them? My answer to them in short form is, “You shouldn’t.” Bloggers are wonderful, small business owners are fabulous, but if you’re in the business of … Read more
Previously I wrote that Twitter Parties Are Stupid. Well, they don’t have to, and if you don’t think of them as a sales tool I suspect they’re just fine. Here are three ways to make your Twitter Party not suck. 1. Don’t have one. If you don’t have a twitter party it won’t suck. Plan … Read more
Every phone call starts the same way. “Jessica, my friends ask me what you’re up to and I don’t know what to say.” “Tell them I’m a blogger.” I respond. “But how do you make money as a blogger?” She asks. And then I sigh, really loud, because if I had to spend several hours … Read more