October is Breast Awareness Month

UPDATE: Just go read this instead


Every October I rant a bit about how the Susan G Komen Foundation is nothing but a party planning service. In addition to misery directly from the NY Giants (G-Men fix that shit) there’s the misery of pink all over the NFL to raise Breast Awareness.

No, they aren’t raising Breast Cancer Awareness. Everyone is aware of Breast Cancer. In fact, they’re so aware that they’ve inflated the number of incidence concurrent with the cure rate. Stage zero breast cancer anyone? It’s easy to cure because the 10 year morbidity rate is less than 1%. This means that less than 1 in a hundred would die of stage zero cancer – which is actually DCIS if it were untreated after ten years. I’m pretty sure that untreated influenza is more deadly.

Breast Awareness month is titillating. Marketers everywhere get to turn things pink like Football and handguns and KFC.

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Show me a good Breast Cancer Awareness campaign. I dare you. I don’t see them happening.

We’ve made great strides in cancer treatment at the same time we’ve added a multitude of carcinogens to our daily lives. We’re fat and sedentary (massive cancer risks), we’re having kids late in life and we’re using hormones in unprecedented numbers.

These stupid Facebook Memes have turned otherwise thinking women into the worst kind of sheeple.

This year’s meme supports breast cancer. It’s so poorly done that it doesn’t even support awareness. Can we please stop with the pinkification of a very serious disease?

Also stop trying to save everyone’s breasts. Try saving people. They might be more appreciative.

support breast cancer



Comments 4

  1. Couldn’t agree more, I just passed a billboard for a pizza place that is using pink boxed this month so, of course, everyone should order pizza from them because probably a quarter of a penny is going to an organization that might help people. It’s nauseating and I can only imagine how hard it is for people who actual have breast cancer.

  2. I wonder if there’s that moment after the breast cancer diagnosis where a woman thinks “well thank heavens there are football players wearing pink – otherwise no one would care that I have cancer.” Because there might be someone, somewhere who does – but then again, there might be someone else who thinks “I have breast cancer? Oh good, now I have an excuse to wear the pink and sparkly like I already was.” There might also be someone who thinks “potato.” Anything is possible. Right?

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