KFC Uses Blogger’s Kids to Promote Healthy Kids Meals #KFCKidsMeals

KFC Healthy kids meals


Bloggers have a number of intangible assets but arguably the most valuable of all is their integrity. Much like virginity you get to lose your integrity just once. Today some bloggers are flirting with a loss of integrity after promoting the #KFCKidsMeals hashtag and trying to convince their audiences that KFC has healthy meals for kids.

Of course twitter is too smart for the faux low calorie message

I suspect that had the fact that it’s a low calorie meal not been pushed (and not only by Vera) none of the following would have ensued. You see Vera talked about the fact that “we all have a fast food night”… well, we all don’t… but many people do, and that’s okay.

Not all calories are created equal. It’s easy to ignore the Special K’s of the world who have been preying on women to pinch an inch for decades (hint: you’re unlikely to lose an inch with a sugary cereal) because they only mess with women and our low self esteem. What rankles bloggers who are concerned about healthy eating is when kids are trotted out as guinea pigs and sold a mound of sugar in a juice packet and some soggy green beans coated in MSG.


And a robust discussion ensued.


A quick search of instragram shows this image.

KFC Bloggers have their kids sign in
photo via searchinstagram.com

This is all great right? Junkets like this are what make bloggers successful and when a big brand gives a group of moms and their kids a swanky vacation it’s a good thing.

Or is it?

Well, junkets are great when bloggers are given red carpet treatment (who wouldn’t want that?) and they’re a fantastic way for them to get hands on with a product or service that they can share with their communities. Most often there is messaging that the brand is looking to get out to the readers like when Hyundai wants people to know that their CUV is loaded with tech or Ford wants folks to know that they are pioneers in safety. The problems come when bloggers are spoon-fed misleading information and no one questions the source. The problem comes when bloggers are made to look like liars, immediately diminishing that very valuable intangible asset – integrity.

Touting this low calorie meal for kids is an absurdity.

210 junky calories
Photo via searchinstagram.com

If you do a quick search for Capri Sun ingredients you’ll come to a FAQ page by Kraft that discusses their mold issue, their use of High Fructose Corn Syrup (which was recently also called Corn Sugar) and a total lack of identification of “natural flavors”.

This infographic from Kim give you all the nasty details about the ingredients in your KFC kids meal.

And I asked Trisha Haas from MomDot.com what she thought of the whole kerfuffle she said:

My curiosity stemmed from the fact that a fast food brand would be brazen enough to invite children to push a mothers instinct out of the way. This isn’t about privatized choices but when you take the steps to advocate a brand you have to really believe , or atleast be willing to defend, them. I think it brings up the important question of who we are aligning ourselves with as a voice. Short term benefits with long term repercussions.

Today I’m not sure there were many short term benefits for the families that took a vacation on KFC’s dime. Marketers want the mom bloggers at their events because the mom bloggers are smart, savvy and influential. Marketers are going to have to wake up and remember that they’re dealing with a smart, savvy and influential community.


Facebook Comments

  • http://www.facebook.com/profile.php?id=1094275167 Courtney Lewis

    Im surprised that gogo squeeze partnered with KFC

    • http://jessicagottlieb.com JessicaGottlieb

      I sort of am surprised. I’m sure they saw it as a great opportunity and I like their mission but I still won’t eat a conventionally grown apple when organic is available (meaning when I’m in LA it’s easy, when I’m out of LA it’s a little more complicated). I hope this doesn’t hurt GoGo Squeeze but I suspect it could.

  • http://twitter.com/TheBabyGuyNYC Jamie Grayson

    it’s horrifying. just across the board. not only does this bring to light the problem with bad food in the country, but it also raises a bigger problem with the growing rise of blind blogging/tweeting when people don’t realize the influence they might have. much like Spiderman teaches us: “with great power comes great responsibility.” if you have 50k twitter followers and are tweeting about the merits of KFC, more than likely at least one person will take that to heart because they consider you an “expert”—so we all need to make better choices in what we promote and discuss.

    • http://www.facebook.com/profile.php?id=1378952878 Lorette Lavine

      So true, where is integrity here or is it just about getting $$$ from being an “ambassador”. Don’t these bloggers know the word “no” when asked to tweet or “represent” companies that are railroading their own kids into unhealthy habits like eating fast food and thinking it is good for them?

  • http://twitter.com/TheBabyGuyNYC Jamie Grayson

    oh, and i’m honored to be the header for this post. thank you!!!

  • Jessica Bern

    Is it me or is there ONE piece of chicken in that meal and it’s a drum stick.

  • http://twitter.com/EcoBlogz Anastasia Borisyuk

    Completely agree with you and everything you’ve mentioned are the exact reasons I cannot partner with brands that ‘greenwash’ and explicitly mislead moms who may not know the ingredients in these toxic foods. These brands are making mom bloggers look bad, I kind of feel for the moms that are part of this campaign and had no clue what they’re getting themselves into. But if we don’t say anything and don’t use our influence to make brands and the food industry change, who will? I think mom bloggers have a HUGE amount of power and influence over the food industry, we’re the ones making decisions at the grocery store (or in my case, at my local farmer too!)

  • Scatteredmom

    I’m very much a supporter of real food, learning to cook from scratch, and supporting local farms in your area. What I have found is that there are a lot of people who don’t understand or care about what they eat. To them, there is nothing wrong with fast food. I can talk about all the additives and awful things in it until I turn blue, and it doesn’t matter.

    Not only do they not care, they will continue to eat it because it’s their right and dammit, they LIKE it. Which is entirely their choice. Just like completely avoiding it is mine.

    It’s safe to assume that ALL fast and packaged food is full of crap, unless one reads the label and sees that the ingredients are all real food items. KFC isn’t the only one-Wendy’s also uses MSG. Having a kid who is allergic/sensitive to corn/soy/dairy/MSG/Food dyes makes you read a lot of labels. They ALL often try to use ‘healthy’ as a marketing tool-whether it’s by adding things to cereals or pop, many companies besides KFC have tried this.

    it’s sad that bloggers will fall for this, but I think some are very much like my co-workers who are not passionate about healthy eating as much as I am, who just simply don’t care. Which is their right. I don’t think it’s entirely fair to then make it sound like they are losing their integrity. If they are totally okay with eating msg laden green beans, fine. Own it. Sometimes, it’s a once a month treat. Fine. I eat Oreos now and then, despite the crap in them. I’m honest about that-and I can deal with the fact that they aren’t good for me. Do I promote them? Yes, sometimes. Does that make me a liar? I don’t believe so.

    What I have found though is the internet is quick to jump all over people and point fingers without really seeing what their motives are. I went to the Kraft headquarters because I knew nothing about Big Food, and I wanted to see it for myself. I have no idea why these women went to KFC. Maybe they are totally okay with the food. Maybe they enjoy it now and then with their kids, as a treat, and own that. Maybe they don’t care what’s in it. Maybe they are passionate fans of KFC, and that’s their choice. To me, owning your reason WHY and being honest about it isn’t losing your integrity. We all have vices. A lot of us enjoy things that aren’t good for us.

    I don’t believe the meals are healthy either. It seems that we all have a different definition of what healthy is, and some? Just don’t care or bother to check facts. THAT is a problem. At best, it makes them look uninformed and underscores the fact that education is SORELY needed. Sadly, KFC knows this and capitalized on it, I think. I mean seriously, did you see any real food supporters there?

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