Earlier this week, at the Tupperware party I had a few remarkable conversations. Rick Goings (the CEO of Tupperware) was telling me about the growth of the company, and (unlike any other man in his position) he wasn’t talking to me about the product. Rick was talking to me about the people. He said that the way to success is to, “find a great parade and walk in front of it.”I suspect that Rick does a lot more than lead a great parade. What I heard was that women in India and the Philippines were changing their lives. I listened as Brooke Shields talked about the early days of Tupperware Parties and the fact that men didn’t necessarily love the idea of their wives working. Tupperware is more than pop culture. Tupperware has always been about women joining together.
I understand that the mission of Tupperware the brand must be to be to fulfill the needs of it’s shareholders. I can’t shake the notion that the mission of Tupperware’s CEO was empowerment of women and girls, and that the money was just one component.