BlogHer 11 started with giggles and ended in uncontrollable laughter. I’d been promised a Nissan Murano for the drive to San Diego, unfortunately someone crashed the car a few days before the event and it just wouldn’t be out of the body shop in time.
The folks at Nissan were very apologetic, but hey, these things happen. They explained to me that there was one car left from the fleet, a Frontier. I said I’d take it, and then I googled Nissan Frontier.
OMG a pick’em up truck. A BIG ASS PICK UP TRUCK.
So I called my friend Carley who was driving down with me and I explained to her that we would be having a different experience. Since Carley has historically been open to my stupid ideas I felt fairly certain she’d be open to this. We had an absolute blast driving the Frontier down.
I will preemptively answer a few questions you might have about two women driving a Nissan Frontier:
- Yes, it gets a lot of attention
- No, I cannot park it very well
- Yes, when we dropped it off with the valet we then made the valet take our suitcases and stuff them in the cab for safety
- Yes, the kids think I’m the coolest mom in town
- No, we didn’t go off-roading (but I’ve still got 24 hours)
- Yes, the visibility is awesome
- No, there were no problems getting in and out in a skirt and heels
- 90 MPH is too fast to drive on a lightly curved highway interchange, though we broke no laws and absolutely were driving safely with the flow of traffic
Back to BlogHer. As I’d expected, no one cared what anyone wore. No one was judgy except me. I got one look at my friend Carly’s handbag and decided that I absolutely HAD to have one. (see not all judgement is bad). I grabbed Cassie and my pick up truck and the concierge gave us directions to Barney’s in Fashion Valley.
Except there was no Barneys, it was a Barney’s Co-Op which definitely wouldn’t have the amazing Proenza Schouler bag that I still must own. So Cassie and I hit up Neimans and I found a great dress and a pair of crisp white bermuda shorts that were on sale. Because of the sale prices Mr G now owes me $423, it’s called wife math.
Later that evening I had an amazing dinner in a sea of blones. Cassie, Kathy, Claire and I headed to Nobu and proceeded to eat and drink and chat for two hours. It was one of those dinners that you want to never end. I couldn’t get enough of their stories, the travel, the career building, the rapid ascents, the love stories. I wanted to drink in their successes and force them all to blog endlessly so that I can read about it more. I hunger for moments like these, smart women sharing knowledge. I don’t get enough of it.
I attended one session. It was good.
I met with brand representatives from a dozen or companies, some of whom I’ve worked with, some of whom I will never work with but I will play matchmaker with a friend. They were all anxious to work with bloggers, and they will have varying degrees of success if they don’t get in their own way.
I had a stumbly dinner with Cathy and Laurie and I’m hoping that someone can explain to me why shoes that fit me six months ago are now so big that I walk right out of them. My feet are not shrinking.
I changed hotel rooms. If you ever have to stay at the Marriott Marquis in Downtown San Diego do not under any circumstances accept a room with city views. Trains go by every half hour or so all night long, and just as you’re about to drift off to sleep a train whistle will wake you up. The first night was somewhere beyond miserable. The second night we faced the harbor, it was much better.
Bloggers are smart. Don’t let their cutesy icons fool you, these women are building meaningful businesses.
There are a few new startups that I fell in love with. Follow @PopSalad on twitter, it’s evolving into something fun. Parents, you’ll want to watch for Vikido. It’s good stuff. Tom was there from Cmp.ly, if you aren’t using cmp.ly you’re working too damn hard.
I hate to be negative, because 98% of BlogHer was fabulous. I have just one PR agency that I can’t work with. Over the years I’ve had nothing but terrible pitches from them followed by 2-3 follow up emails that were less like follow ups and more like nagging. They aren’t a small shop, they’re just a shop I’m not a match with. This shop recently hired a fellow blogger as part of their team. When I met up with the blogger we chatted and she told me all about the work she was up to with the agency and all the perks of blogging.
I was confused because the blogger/publicist had provided me with access to the client company yet she was telling me about how her blog got 1,000 hits a day from her interviews with executives and creatives from that same company. Then she went on to tell me that she loved working with _____ as a blogger because of the perks and she was already a fan. So I smiled and walked away.
I love when publicists blog. There are too many great PR blogs to mention. I love when bloggers find jobs within public relations firms. What I saw at BlogHer (and again, it’s just this one shop that I saw it with) is that the best access will go to the bloggers who work there. I am staying far far away.
I was sad to see so many women smoking. I won’t sermonize, but it made me sad.
The phrase I most often heard was, “I’m not just a blogger.” They would go on to talk about their other talents and social media influence. I felt badly for these ladies too, because there’s nothing wrong with being a blogger. I’m just a blogger.
all in all, pretty good experience, eh?”)
All in all a wonderful way to use my time.
All in all a wonderful way to use my time.
I echo you 100% on the smoking thing. Makes me horribly sad, especially a few people in particular.
I echo you 100% on the smoking thing. Makes me horribly sad, especially a few people in particular.
Sounds like you had an overall great time :)
Last BlogHer I left the city in an Ford Press car, and it was amazing. They nearly had to pry it out of my dead lifeless hands after my week was up with it. LOL!
I think ANYTHING was better than the beater I was driving at the time.
As for the smoking thing, I am with ya. I wasn’t there this year, but anytime I see anyone smoking it makes me sad :(
This was my first BlogHer and I had a good time. However, I was thrown by everyone talking about their “brand.” Everyone is branded, branding, needs a brand or are refining their brand. Don’t we just blog anymore?
Yes. But I’m not sure that blogher is for that segment.
I’m so glad for the recaps since I wasn’t there- this is great. Thank you!
Steph
I am glad we got to hang out so much this weekend!
Have a plate of sea urchin placed in front of me was the highlight of my weekend :)
Ye, thats a big car for sure :)
Thanks for the mention, we hope to kick it out real soon, it was a true pleasure meeting you, and its always good to see how you look at things :) It was amazing to see the balance between PR agencies and bloggers, makes you think…
(being “just” a blogger is a huge power! the conf was a proof for that! it makes me want to write and write..)
Amit (Vikido)
Traveled to NYC in a huge Ford F150 extra cab. Try parking that bad boy in the Big Apple.
Wife Math? Love it!
What do you mean: “I love when bloggers find jobs within public relations firms. What I saw
at BlogHer (and again, it’s just this one shop that I saw it with) is
that the best access will go to the bloggers who work there. I am
staying far far away.”
?
Oh, and PS DINNER WAS AMAZING. ;)
Still basking in the glow of our fabulous dinner and your post made me smile so big! Oh and thanks for exposing me to sea urchin….:)
I, for one, think you would rock the hell out of a pick-up. And I’m really sad we didn’t get to have at least a drink. Next time, woman.
I don’t remember you as being stumbly…..more like gracefully challenged. ;)