Say what you will about the Kardashian sisters, but they’re smart ladies. They’ve managed to spin an entire empire out of nothing (well, maybe a sex tape, but…).
Their ability to get people talking should be noted, because people certainly do talk – whether they like them or not. There’s no denying that they have had an effect on the collective consciousness at some level.
Take Kim’s marriage to Kris Humphries, for example. She filed for divorce after 72 days and the world erupted into a furor. Boycott, boycott, boycott!
Not too long after, Sinead O’Connor filed for divorce after just 17 days. That’s right. You heard it here first, because apparently no one cared to comment – TWO YEARS AGO. But then again, I suppose a divorce pales in comparison to O’Connor’s other antics. Let’s not forget that Nothing Compares 2 ripping up a photo of the Pope on live TV.
Back on topic.
The silence that followed O’Connor’s divorce should serve as an indication that it’s not attention that matters, but the magnitude of that attention. Remember when Britney annulled her marriage after 52 hours? Again, whatever.
People raged on for days, weeks, months about the Kardashian divorce. She was making a mockery of marriage, they said. We should cancel all of their shows, others cried. And amid it all, what did the Kardashians do? Kim went into hiding, releasing a public statement asking for privacy. Ironic, much?
Kris Jenner made the interview rounds to hawk her memoir and the upcoming premier of Kourtney and Kim Take New York. The world asked for answers, and all Kris could say was: the world would know more and get all the answers to their questions once the new season premiered.
Fury, anticipation, but most of all – ratings. The world watched. And around this time, Keeping Up with the Kardashians went from a half-hour show to a full-hour.
So what does this have to do with feminism? Probably nothing, but maybe a little something. You see, I have a friend who abhors Oprah Winfrey. Wait, I have more than one friend who does, but whatever. The point is, this friend – a very vocal and self-described feminist – hates the fact that Oprah, admittedly one of – if not the – most powerful women in America (the world?), spent her time doing shows about poop, bra fittings, and other seemingly trivial matters.
Of course, Oprah also did shows about serious issues. She made it her mission to use her show as a platform for the safety of children. She even got America to read! That’s no small feat. But she still talked about poop, which is kind of like what the Kardashians do. They just sit around and spew. Poop, poop, poop.
But the Kardashian girls may be up to a little more, whether they know it or not.
On a recent visit to Sears, I got to see firsthand what these ladies are doing for women. You see, my sister has always been petite, but after her second child, things just didn’t bounce back the same. She’s still tiny at 4’ 10”, but her hips are much wider than you would expect for someone her size. This small fact has had an enormous impact on her fashion choices, since she now has to dress for comfort.
Having two children under the age of 6 also means that there’s no money to pay for fancy, personally-fitted jeans, or even to tailor every pair of pants in one’s closet. So there are now only a few pairs, with their forgiving fabric, that get regular circulation.
I found this sad, since my sister had always enjoyed dressing cute and being adorable. I mean, come on, she’s 4’ 10”! It doesn’t get cuter than that unless you’re a grumpy or hipster cat on the internet!
My sister and I went through every rack at Sears in search of new, cute clothes. We tried every possible cut. Nothing seemed to fit, and sometimes even didn’t make it past her knees. Clothes for women that are 4’ 10” assume you’re also 12. The only option was to buy larger jeans, but these were made for women well over 5’, so these would require major tailoring. Again, not an option with two kids.
What began as a joke ended up saving the whole shopping trip. We had seen the Kardashian Kollection and grabbed a few pairs and headed to the fitting room. We prepared for the worst, but hopefully most Instragram-worthy moment. And then, nothing. No sucking in. No yanking at the zipper. Just, nothing. They slipped right on. The only minor problem was that there were about 8 inches flapping around. They were too long.
It didn’t matter, we said. We’d get them tailored. Sure, it would cost money, but nothing had fit my sister quite like this for a few years now. We headed back to the rack and picked up a few more. After a while, we noticed that they all fit differently but were essentially the same style. We looked closer: KHLOE, KOURTNEY, KIM.
Each pair had been designed for each sister’s body. The KHLOE was hippy and tall. The KOURTNEY was narrow and petite. The KIM was hippy and short.
In her single days, my sister was a KOURNTEY. This was the style you’d normally find in the juniors section. Now, her hips corresponded to KHLOE, but the length was all wrong. But in true fairy tale fashion, the third one was just right: KIM was generous at the hips and met the height requirement. Not only that, but they were comfortable.
I don’t think I had seen my sister beam that much since she gave birth to her son. You might think I’m exaggerating, but this was the face of an adorable young woman who was too busy, too cash-strapped, and too stressed to take care of herself while she went about being the best mom one could ever imagine. For her to be able to find a pair of jeans that slipped on without a hitch, and more than anything framed her body – which had changed significantly – meant the world.
There’s a difference between putting on something that fits and putting on something that feels great. And there’s certainly a difference between dressing up to reduce discomfort and dressing up to accentuate and celebrate your body. The Kardashian sisters seem to know that difference.
So maybe these girls will lead the revolution. It might not seem like much, but for women like my sister, it means being able to celebrate her feminity, her curves, and her youth.
Sure, Kardashian Kollection jeans run well over 60 bucks a pair, but they are occasionally on sale (we found them at about $25/pair). And in the end, being able to buy a pair of jeans that fit you at the first go might be worth it. More than anything, it means that women with uncommon body types, or simply more curvaceous in their features, can buy jeans without having to go out of their way to adjust them after the fact.
With all of the attention the Kardashian sisters get, I’m fairly certain their fashion line will have some sort of impact. Maybe not a huge one, but an impact nonetheless. And that’s significant when we take into consideration the critiques lodged against the Kardashians for their excess, vanity, and just plain pointlessness.
These ladies, famous for being famous, are leading the charge in redefining standards of beauty. And if you don’t believe me, take any woman with curves shopping. See what having not just your size, but your shape readily available does for a woman’s self-esteem.
Sexy is no longer just for those whose bodies can fit into the ready-made sizes you’re likely to find at most places. They’re for every woman, at every height, at every size. And they’re at a major department store, not a fancy shop where your jeans are fitted while your bank account is sucked dry.
I think that’s pretty amazing.
So yes, friends, the revolution will most certainly be televised.
OHMIGAWD, I’ve turned into Kris Jenner!